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Ireland Ancient East-A Marketing Failure

Cllr Andy Moloney has moved to criticize the handling of Irelands Ancient East Marketing strategy as a failure. He goes on to state that THE New Trail was lost in the shadow of the Wild Atlantic Way. In the case of South Tipperary we are told to expect record numbers of tourists to the area but Moloney claims we are not open for business.

The Swiss Cottage as one of the top 10 most romantic sites in Ireland is closed until late March but a late reprieve this year for Easter opening this year will be pointless unless it is marketed. He says that the loss of the Tourist Office facilities until mid-April is also a disadvantage to the area.

There are huge numbers of day trippers from neighbouring counties visiting south Tipperary but there is no guidance. This became very apparent when Santa Claus frequented the Tourist Office in Cahir over the Christmas and was inundated with enquiries from people passing through the county.

South Tipperary with the Cahir to Carrick Canoe/Kayak Trail, several walking clubs and listed walks, visitors attractions like Cahir Castle, Main Guard, Mitchelstown Caves and County Museum. We are home to the South East Craft Centre and many craft shops. Moloney states that we have are connected by rail, road and river and have some of the best café and Restaurants but the promotion is lost.

He has called on the Minister of OPW to open the facilities and market them as decisions are been made by holiday makers already and we are missing out on revenue to the area. We can only expect local development groups to do so much but the minister must get the marketing right too.